{event showcase} Client Appreciation Party

Today, I have a fantastic party to share with you!  It's a client appreciation party hosted by Sherry Spinelli and Lauryn Eadie of Circadian Realty Group.  Lauryn's name might sound familiar; she's the uber-lucky lady who won two of my summer promotions - a custom event design as well as invitations.  This fall, she cashed in her prizes!  Below is an overview of the custom event design and then further below is how the party panned out, including the invitation design.

Lauryn and Sherry told me that they wanted to host a client appreciation party to thank clients, friends and family for their business, referrals and support.  They wanted a new and interesting venue that conveyed warmth (like a cozy home) and suggested a wine tasting activity.  One venue in particular was The Wine House in Fairfax, VA.

With this information in mind, I came up with 3 scenarios - all based on the concept of showing recent homebuyers how to entertain in their new home.

A Taste of Home
Wine tasting in a restaurant conducted by a sommelier with discussion of wine basics, food pairings, etc.

The Art of Entertaining
Similar to the scenario above but hosted in an art gallery (for flexibility with catering expenses).

Home Sweet Home
Replace wine and cheese with coffee and desserts (again, for flexibility with catering expenses).

{Lauryn Eadie (L) and Sherry Spinelli (R)}

Lauryn and Sherry hosted their Client Appreciation Party on Sunday afternoon, November 14 at the Wine House.  In addition to thanking guests, the party was an opportunity to debut their new corporate identity including new business name, logo and tagline.   They asked me to design the invitation, name tags and good bags, which was an opportunity for me to return to my corporate marketing roots (yeah!).

To complement their new logo, tagline and colors, I designed the following items:

5.5" circle invitation with PS Poppy square envelope and circle mailing labels

Name Tags
PS Poppy and Chartreuse circle mailing labels

Goodie Bags
Pear and Tangerine Jelly Bellys in a clear plastic treat bag and tied with orange or green ribbon and custom gift tag (again, PS circle labels)

{L-R: me, my husband and Sherry's daughter}

The party was lovely!  We were greeted with a welcome glass of wine, mingled with guests and enjoyed an assortment of yummy canapes.  Here are the important food and wine details:

Food Display
Assorted cheese with crackers and fruit
Charcuterie with Olives and crackers
Wine House Baguette with Truffle Butter (my favorite!), Olive Tapenade and Honey Butter

Passed Canapes
Petite Crabcakes
Marinated Beef Skewers
Scallop and Mango en Crute (perfectly done and oh, so yummy!)
Smoked Salmon wrapped Asparagus
Smoked Duck with Honey Dijon and Microgreens
Mini Pumpkin Cheesecakes
Dark Chocolate Terrine

Welcome Wine
Willm Sparkling Blanc de Noir, Cremant d' Alsace

Wine Tasting
Foxglove Chardonnay, Central Coast, CA
Lil Rippa Sauvignon Blanc, Marlborough, NZ
Lil Rippa Pinot Noir, Central Otago, NZ
Clifton Cabernet, Sonoma, CA
Lodali Moscato d' Asti, Piedmonte, Italy

Thank you, Sherry and Lauryn, for allowing me to share my creative talents and professional party planning skills with you to produce a very special event!  I wish you much continued success with Circadian Realty Group.

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